Faridabad Management Association (FMA) in collaboration with YES Bank, Foundation of MSME Clusters & Women Entrepreneurs Cell (WEC) iamsmeofidia organized a Workshop on “Digital Marketing for Entrepreneurs” on 18th December 2019(Friday) at iamsmeofindia Habitat Centre, Faridabad. The session was started with a Welcome Address by Ms. Jaya Goyal, Treasurer, FMA and President WEC iamsmeofindia and a digital marketing overview was given by Mr. Deepak Mahendru, Senior Vice President FMA and Consulting Director – Marketing and Sales of a leading Automobile Company.
Thereafter a Workshop on “Digital Marketing for Entrepreneurs” was conducted by Ms. Bhavna Bhardwaj a Digital Marketing Expert, Director at PSPL and also MSME Training Partner. She covered the Digital Marketing concepts like Digital Marketing Strategy, Website Design, and Development, Search Engine Optimization, Content Marketing, Social Media Marketing, Paid Search Advertising, Mobile Marketing, display advertising, Email Marketing, Digital PR, Analytics and Marketing Automation, Affiliate Marketing, SEO Google AdWords, YouTube Online Marketing, SMOsemWeb Analytics, Email Marketing, Google Analytics, Blogger content writer.
After the Workshop, a Panel Discussion was conducted by eminent Panelists from the field of Digital Marketing. Session Chair for the Panel was Capt. Virendra Singh, Past President – FMA and also Business Partner NIIT Ltd. Other Panelists were Mr. Navneet Kaushal, CEO, Page Traffic, Mr. Ishan, Founder – Inklik.com and Ms. Alisha, a Digital Marketing consultant.
It was attended by 75 participants representing various SMEs. The session ended with a vote of thanks by Mr. Abhay Kapoor, President FMA and Senior Hr Leader – North India Operations- AMAZON.
